Articles by Serena Hillman
Serena Hillman has extensive professional and academic experience in the electronic commerce field. Since 2003, Serena has worked at major organizations developing e-commerce websites that are user-friendly and socially engaging. The research discussed here is part of her in-progress doctoral thesis for the Connections Lab at Simon Fraser University in Vancouver, BC, Canada.
Trust in Mobile Shopping: An Empirical Study移动购物中的信任：实证研究모바일 쇼핑에서의 신뢰: 경험적 연구Confiança na compra móvel: um estudo empíricoモバイルショッピングにおける信頼感：実証的研究Confianza en las Compras Móviles: Un Estudio Empírico
Mobile commerce is quickly creating an impact within North America and world economies. How can we design the mobile experience to help promote trust?尽管还处于起步阶段，移动商务 (m-commerce) 在北美和全球经济中都在快速形成影响力。아직도 시행 초기 단계에 있는 모바일 커머스(m-커머스)는 북미와 전 세계 경제권 내에서 빠르게 영향력을 확산해가고 있다.O comércio móvel está rapidamente criando um impacto na América do Norte e nas economias mundiais. Como podemos projetar a experiência móvel para ajudar a promover a confiança?モバイル商取引（mコマース）はまだ初期段階にあるとはいえ、北米や世界の経済圏において急速にその影響力を高めつつある。El comercio móvil está teniendo un rápido impacto en Norteamérica y las economías mundiales. ¿Cómo podemos diseñar la experiencia móvil a fin de que nos sirva para promover la confianza?
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