Articles by Stephen Turner
Stephen Turner is president of Fieldwork, Inc., a Chicago-based research management company with seventeen focus group facilities in the U.S. and project management capabilities around the world. He has spent all of his adult life as a marketing researcher, most of it as president of C&R Research, a full service research firm.
Field Research: Another View
Marketing and usability research "field" or gather data in different ways. Both disciplines would benefit by carefully considering the assumptions they impose with their approaches to sampling.
Read moreSelling the Sizzle: The Importance of Managing Expectations
Marketing people can be brought to understand that good usability research is an important tool for understanding and enhancing the process of effective marketing.
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