User Experience

by Bill Schmidt

[:en]Corporations desire to hear their customer complaints…or do they? We take a close look at ways companies use technology to raise the drawbridge on customers. Technology barriers exist for many reasons; some are good and some are bad. Automated customer service systems can speed up the support process for customers while cutting costs for businesses. But when they are designed to slow customers down, they risk becoming a "technology moat": an intentional obstacle to make customers think twice before proceeding. In this article, you will learn the difference between technology moats and dark patterns and how to spot them.[:]

by Terena Bell

[:en]Localizing your site for Asia may mean a radically different design, brand-new elements, or country-specific SEO.[:]

by Alik Brundrett

[:en]The UX application of UI motion design is becoming so important, it’s taking on new terminology of its own—UX choreography.[:zh]动作不仅仅是装饰。成功的数字界面会采用动作交互设计、动作过渡、微交互以及支持整体品牌个性的动作效果。[:KO]동작은 단순한 장식이 아닙니다. 성공적인 디지털 인터페이스는 동작 인터랙션 디자인과, 동작 기반의 트랜지션, 마이크로 인터랙션 및 전체적인 브랜드 특성을 뒷받침하는 동작을 이용합니다.[:pt]Animação é mais do que decoração. As interfaces digitais de sucesso usam design de interação de animação, transições baseadas em animação, microinterações e animação que apoiam a personalidade geral da marca.[:ja]モーションは単なる装飾ではない。成功を生み出すデジタルインターフェイスには、モーションインタラクションデザイン、モーションベースのトランジション、マイクロインタラクション、そしてブランドの総合的個性を支持するモーションが用いられる。[:es]El movimiento no es solo decorativo. Las interfaces digitales exitosas emplean diseño de interacción de movimiento, transiciones basadas en movimiento, microinteracciones y movimiento que apoya la personalidad general de la marca.[:]

by Aaron Marcus

Branding establishes and maintains people’s identification with and “loyalty” to people, companies, products, and services and likely this focus on branding may increase in prevalence.

by Stephen Turner

Marketing people can be brought to understand that good usability research is an important tool for understanding and enhancing the process of effective marketing.

by Marty Neumeier

Brand-building is aligning the design of customer touch points with business strategy. Alignment is created by asking for collaboration among all the specialists working on the brand.