Articles about Marketing

[:en]Best Practices for Asian Language Site Localization[:]

[:en]Localizing your site for Asia may mean a radically different design, brand-new elements, or country-specific SEO.[:]

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[:en]How to Create a Multilingual Content Strategy[:]

[:en]Multilanguage design (often called localization) can help websites scale and reach new international markets. But multilanguage design is more than just literal translations of words.[:]

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[:en]Diversify the Data in Data-Driven Design: Creative Pairings of Quant and Qual[:zh]挑战数据驱动的设计[:KO]데이터 중심의 디자인에 도전[:pt]Desafio do projeto baseado em dados[:ja]データ主導型デザインへの挑戦[:es]Cómo desafiar los diseños orientados por datos[:]

[:en]Thinking critically and creatively about how you use data to drive design decisions will result in better experiences for users. [:zh]认真和创意地思考如何用数据来驱动设计决策,将为用户带来更好的体验。[:KO]디자인 결정을 내리기 위해 데이터를 사용하는 방법에 대해 비판적이고 창의적으로 생각한다면, 사용자에게 더 나은 경험이 제공할 수 있을 것입니다.[:pt]O pensamento crítico e criativo sobre como usar dados para a tomada de decisões de projeto proporcionará melhores experiências para os usuários.[:ja]デザイン上の決定を促進するため、データの活用法について批判的かつ独創的に考察することで、ユーザーにより良い体験をもたらすことができる。[:es]Pensar crítica y creativamente sobre cómo usar los datos para impulsar decisiones de diseño dará como resultado mejores experiencias para los usuarios.[:]

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[:en]What should UXers know about Digital and Marketing Asset Management? (Book Review)[:zh]关于数字化和营销资产管理,用户体验从业人员应该知道些什么?(书评)[:KO]디지털 및 마케팅 자산관리에 대해 UX 개발자가 알아야 하는 것은 무엇일까요? (서평)[:pt]O que os profissionais de experiência do usuário precisam saber sobre gestão de ativos digitais e de marketing? (Resenha do livro)[:ja]UXerが持つべきデジタルおよびマーケティング資産管理の知識。(書評)[:es]¿Qué deben saber los profesionales de la experiencia de usuario sobre la administración de activos digitales y de marketing? (Reseña de libro)[:]

[:en]“Digital and Marketing Asset Management” includes an overview of relevant technology and how it fits into digital marketing organizations. The book also includes tips for making a business case for DAM and how to evaluate related vendors. Learning about DAM will be useful to UX professionals who find themselves working alongside digital marketers or in digital marketing organizations.[:zh]《Digital and Marketing Asset Management》(数字化和营销资产管理)(Theresa Regli 著)书评。为从事数字化营销或对其有兴趣的用户体验从业人员提供各种见解和提示。[:KO]Theresa Regli 저, “디지털 및 마케팅 자산관리”에 대한 서평 디지털 마케팅에 종사하고 있거나 관심이 있는 UX 개발자들을 위한 통찰과 조언.[:pt]Uma revisão da obra "Digital and Marketing Asset Management", de Theresa Regli. Ideias e sugestões para profissionais de experiência do usuário que trabalham com marketing digital ou estejam interessados no assunto.[:ja]Theresa Regli著『Digital and Marketing Asset Management』の書評。デジタルマーケティングに携わる、または興味を抱いているUXer(UX専門家)のための洞察とヒント。[:es]Reseña de Digital and Marketing Asset Management (Administración de activos digitales y de marketing) de Theresa Regli. Percepciones y consejos para los profesionales de la experiencia de usuario que trabajan en marketing digital o que están interesados en ello.[:]

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Zooming In and Zooming Out: Real-life Customer Experience Research

Zooming In and Zooming Out: Real-life Customer Experience Research"/>

Evolving our customer-centric tools forms the basis for mutual understanding and challenges us to find the optimal moments for integration.

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From Good to Great: Blending Market Research and Usability Methods for Online Marketing Effectiveness

From Good to Great: Blending Market Research and Usability Methods for Online Marketing Effectiveness"/>

Measuring quality means knowing definitively that your online product will meet clearly defined business objectives and finding the right tools to measure against those objectives.

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The View from Here: Jazz Brand

Brand-building is aligning the design of customer touch points with business strategy. Alignment is created by asking for collaboration among all the specialists working on the brand.

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Matters of Life and Death (Issue 4.3)

Magazine coverMatters of Life and Death (Issue 4.3)"/>

From living wills to managing your UX business, global UX and e-learning websites. (Articles available in PDF format)

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