Articles by Pallabi Roy Singh
Pallabi Roy Singh is a UX researcher, usability analyst, and content strategist at Cadence Design Systems where she leads numerous user experience projects for desktop applications. Before joining Cadence, she had worked in TCS and Ericsson. Her articles and research papers have been published in many national and international journals. Twitter: @pallabi1220
Reliability and Validity: Ensuring a Foolproof UX Research Plan
Methodical user research following best practices yields good results, but are they “reliable” or “valid”? Here's how we apply social science concepts to UX research. [Read More]
