Articles by Sebastian Gerhardt

Sebastian Gerhard's profile pictureSebastian Gerhardt is a customer insight expert at FoundersLane. He is dedicated to empathetic user experience design for emotionally intense settings such as for patients undergoing surgical treatment or addressing social needs for chronically ill users.

Getting Access to Doctors for User Research
Cartoon strip of a person asking a doctor for advice on how she can start-up her business. However, the doctor says he has a waiting room full of patients, and his first order of his business is to get her to leave.

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Most first-timers in the healthcare-innovation space find it frustrating to get access to doctors for user research. [Read More]