Articles by Zarla Ludin

Zarla Ludin is an applied anthropologist with nearly a decade of qualitative research consulting. An expert in pattern-finding, Zarla finds her passion in describing people’s social and psychographic behaviors. Her experience is diverse, from informing the development of medical devices to inspiring the next gen design of toilet paper. Twitter: @zarlashtah

Designing Credible Studies: A Research Framework

UX research can mean compromise between the credibility of a study and the needs of the business. A research framework can bridge the false division. [Read More]