Articles by Victoria Groom

As UX strategy director at AnswerLab, Victoria Groom provides UX strategy guidance to industry-leading partners, including the development and oversight of large-scale research programs. Victoria holds BA, MA, and Ph.D. degrees from Stanford University.

The Impact of Images: Research on Users’ Processing and Perception

Eye tracking study results show that images of people grab the attention of users and have substantial impact on their processing and perceptions of webpages. [Read More]