Leo Frishberg is principal architect, user experience for Tektronix, Inc.'s Logic Analyzer Advanced Development Group. For over twenty years his professional life has focused on enhancing the user experience with architectural, software, hardware, and web projects. For the past six years he has served as both program chair and executive director for CHIFOO (Computer Human Interaction Forum of Oregon), the Portland-based local chapter of the SIGCHI. He is a licensed architect, with an M.Arch from SCI-ARC and a BA in Environmental Planning from University of California, Santa Cruz.