Cindy Lu, Ph.D., CHFP, is a vice president at Albridge, an affiliate of Pershing, a BNY Mellon company. She leads the User Experience team to provide end-to-end user experience support in product development for financial professionals and institutions. Cindy is passionate about promoting a holistic approach and partnership in humanizing technologies. Twitter: @hlcindy
Alice Preston has worked in User Research and Design for over 20 years. She has helped create solutions for telecom, research, nonprofit, education, legal, pharma and financial services. Alice served on the UX Magazine editorial and translation teams, and has been active in the New Jersey UXPA chapter since its beginning.