(English) Selling the Sizzle: The Importance of Managing Expectations

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Published in: June, 2008 in User and Market Research

Turner, S. (2008). (English) Selling the Sizzle: The Importance of Managing Expectations. User Experience Magazine, 7(2).
Retrieved from https://oldmagazine.uxpa.org/selling_the_sizzle/?lang=pt

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