User Experience

by Bill Schmidt

Corporations desire to hear their customer complaints…or do they? We take a close look at ways companies use technology to raise the drawbridge on customers. Technology barriers exist for many reasons; some are good and some are bad. Automated customer service systems can speed up the support process for customers while cutting costs for businesses. But when they are designed to slow customers down, they risk becoming a "technology moat": an intentional obstacle to make customers think twice before proceeding. In this article, you will learn the difference between technology moats and dark patterns and how to spot them. [Read More]

by Terena Bell

Localizing your site for Asia may mean a radically different design, brand-new elements, or country-specific SEO. [Read More]

by Alik Brundrett

The UX application of UI motion design is becoming so important, it’s taking on new terminology of its own—UX choreography. [Read More]

by Aaron Marcus

Branding establishes and maintains people’s identification with and “loyalty” to people, companies, products, and services and likely this focus on branding may increase in prevalence. [Read More]

by Stephen Turner

Marketing people can be brought to understand that good usability research is an important tool for understanding and enhancing the process of effective marketing. [Read More]

by Marty Neumeier

Brand-building is aligning the design of customer touch points with business strategy. Alignment is created by asking for collaboration among all the specialists working on the brand. [Read More]