User Experience

by Bill Schmidt

(English) Corporations desire to hear their customer complaints…or do they? We take a close look at ways companies use technology to raise the drawbridge on customers. Technology barriers exist for many reasons; some are good and some are bad. Automated customer service systems can speed up the support process for customers while cutting costs for businesses. But when they are designed to slow customers down, they risk becoming a "technology moat": an intentional obstacle to make customers think twice before proceeding. In this article, you will learn the difference between technology moats and dark patterns and how to spot them. [続きを読む]

by Terena Bell

(English) Localizing your site for Asia may mean a radically different design, brand-new elements, or country-specific SEO. [続きを読む]

by Alik Brundrett

モーションは単なる装飾ではない。成功を生み出すデジタルインターフェイスには、モーションインタラクションデザイン、モーションベースのトランジション、マイクロインタラクション、そしてブランドの総合的個性を支持するモーションが用いられる。 [続きを読む]

by Aaron Marcus

(English) Branding establishes and maintains people’s identification with and “loyalty” to people, companies, products, and services and likely this focus on branding may increase in prevalence. [続きを読む]

by Stephen Turner

(English) Marketing people can be brought to understand that good usability research is an important tool for understanding and enhancing the process of effective marketing. [続きを読む]

by Marty Neumeier

(English) Brand-building is aligning the design of customer touch points with business strategy. Alignment is created by asking for collaboration among all the specialists working on the brand. [続きを読む]