尽管还处于起步阶段，移动商务 (m-commerce) 在北美和全球经济中都在快速形成影响力。与早已成熟的电子商务中的信任相比，移动商务中的信任又是怎样的呢？我们怎样才能改善移动体验的设计以帮助提升信任呢？
文章全文为英文版
Serena HillmanSerena Hillman has extensive professional and academic experience in the electronic commerce field. Since 2003, Serena has worked at major organizations developing e-commerce websites that are user-friendly and socially engaging. The research discussed here is part of her in-progress doctoral thesis for the Connections Lab at Simon Fraser University in Vancouver, BC, Canada.
Carman NeustaedterCarman Neustaedter, Ph.D., is an assistant professor in the School of Interactive Arts + Technology at Simon Fraser University, and director of the Connections Lab research group. His research is in design, human-computer interaction, and ubiquitous computing, where he focuses on the design and use of technologies to support everyday domestic life.
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