只有极少数人懂得如何说明自己的发现成果的商业价值。21 世纪指标模型包含四个层级，第 1 层为收入等财务指标；第 2 层为活跃用户等企业指标；第 3 层为 a/b 指标等产品指标；第 4 层为 SUPR-Q 和易用性等发布前指标。将各层级的指标关联起来，就可以清楚地看到发布前用户体验数据的效益。
Asha FereydouniAsha is a UX Researcher at UserZoom, where he works with a range of clients including, Kaiser Permanente, Facebook, McKesson, and the New York Times. He serves on the organizing committee of SF Design Week, holds a MS in the Social Science of the Internet from the University of Oxford, and has written for the San Francisco Chronicle and Salon.
Kuldeep KelkarKuldeep is VP of UX Consulting and Professional Services at UserZoom. He has more than 15 years of UX research, design, and engineering experience within large enterprises, and has written and spoken about related topics at major conferences around the world, including the annual UXPA and SigCHI conferences. Prior to UserZoom, he was Head of UX at TATA Consultancy Services and Director of UX Design and Research at PayPal, where he worked for nearly a decade.
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