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Catherine GaddyCatherine Gaddy is director of user experience for User Centric, Inc.
Aaron MarcusAaron Marcus, principal, Aaron Marcus and Associates, Berkeley, California, www.AMandA.com; Editor-in-Chief Emeritus, User Experience; Editor, Information Design Journal; member, ICOGRADA Design Hall of Fame (2000); Fellow, AIGA (2007); member, CHI Academy (2009); author of 16 books and 300 articles; researches/designs mobile user interfaces, information visualization, persuasion design, and cross-cultural communication.
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