Articles by David Rollert

David Rollert headshotDavid Rollert’s first user research was as a young designer in 1982, when the marketing people did a focus group with retirees, who pronounced the 2-inch high text on a home information service to be “too small” on the 27-inch TV set. (We later figured out that the contrast was too low.) Twitter @davidrollert

选择正确的研究方法:像 ABC 一样简单

ABC diagram on chalkboard

选择正确的研究方法也就是在特定的问题和限制条件下选择合理的研究方法。首先简单地讨论一下 ABC:态度 (Attitude)、行为 (Behavior)、理解力 (Comprehension)。 [阅读详情]