User Experience

Articles by Hala Hemayssi

Hala Hemayssi leads the user experience design practice at Pathfinder Associates, focusing on integrating design thinking into business strategy and software engineering. Since joining the team in 2002, she has helped develop Pathfinder’s practical UXD methodology. A passionate advocate for the value of design in solving problems, she takes a humanistic multi-disciplinary approach to creating experiences that fit into people’s lives. She received her BFA from the American University of Beirut and her MFA from the Art Institute of Chicago. She is fluent in Arabic, English, and French.