Stephanie Rosenbaum is CEO of Tec-Ed, Inc., a fifteen-person user experience consultancy with offices in Michigan, California, and New York; clients include eBay, Google, Microsoft, and Yahoo! She co-authored a chapter in (ital)Cost-Justifying Usability, An Update for the Internet Age, and contributed an invited chapter on “The Future of Usability Evaluation" to (ital)Maturing Usability (Springer, 2008). A charter member of UPA, Stephanie has attended every UPA conference and has presented at most of them.