British-born Rachel Abrams is creative director of Turnstone Consulting, a collaborative design practice in New York City. In 2007, she co-edited, Taxi07: Roads Forward, The Design Trust for Public Space’s report to New York City on the future of yellow cabs. Before that, she was a user experience strategist at Imagination (USA) and at IBM. She holds an MA in Computer Related Design from the Royal College of Art, UK and teaches in New York University’s Interactive Telecommunications Program. She has written about design for over ten years for Adobe.com, The Economist, Eye Magazine, and elsewhere.