Daniel Szuc has lived in Hong Kong for the past ten years and is the principal usability consultant at Apogee Usability Asia Ltd (www.apogeehk.com), a company focused on championing usability/UX in the region. For the last fifteen years he has enjoyed presenting to and sharing usability knowledge with user experience communities in Australia, China, Japan, Malaysia, New Zealand, Singapore, and the USA. Daniel co-wrote The Usability Kit with Gerry Gaffney. He is on the UPA board, and is a co-founder of the User Friendly events in China. He can be contacted at dszuc@apogeehk.com.