Sarah Bloomer co-founded The Hiser Group, and helped establish the field of user-centered design there. A senior interaction designer for The MathWorks before starting Sarah Bloomer & Co,,,her tutorial, (ital)Successful Strategies for Selling Usability into Organizations, became a CHI classic. She led the conceptualization and development of The Hiser Element™ toolkit. Sarah holds an MS from New York University in interactive software design, a BA from Smith College, and served as masters supervisor at The Royal Melbourne Institute of Technology.
Lori Landesman is a product designer and architect for user interfaces in the Software Group at IBM. Over the past ten years, she has worked at The Mathworks, User Interface Engineering, and Netscape Communications, managing teams of usability specialists, designers, and instructors. Lori holds an MBA from Northeastern University, an MA in instructional technology from Columbia University and a BA in math and English from the University of California, Santa Cruz.
Susan J. Wolfe has spent over twenty years evangelizing the value of usability and user centered design. She recently joined Adobe Systems, as Australia practice leader for Adobe Consulting. Previously, as managing director of The Hiser Group and as director, client services for Different Solutions, Susan collaborated with commercial, corporate, and government clients. She frequently delivers workshops and conference presentations worldwide.