Fieldwork社は、米国、欧州、極東アジア地域における主に対面式調査によるデータ収集で30年の経験を持つ米国企業だが、その業務担当副社長の二人が、設備、テクノロジー、調査対象の勧誘の仕方、文化による独自性など、各国における違いを明らかにする。この記事は、ユーザビリティの実践者にとって、通文化的分析を煩雑なものに、あるいは不可能にしてしまうデータの矛盾や不適合につながる違いを予測し、先手を打つための手助けとなるだろう。
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Michelle BoreaMichelle Borea is a vice president of Fieldwork Network International. In addition to managing day-to-day operations, she also works at developing Fieldwork’s international presence. Michelle has been with Fieldwork since 2003 and has more than fifteen years of industry experience. Michelle graduated from Oglethorpe University in Atlanta, Georgia with a degree in Business Administration and Marketing. She is an active member of the Marketing Research Association (MRA) and Esomar.
Kellie MayKellie May started with Fieldwork, Inc. in 2003 and has since moved from a project management position to vice president. Prior to joining Fieldwork, Kellie worked as a catering and sales manager. A graduate of Michigan State University with a degree in Advertising, Kellie is an active member of the Marketing Research Association (MRA) and a member of the Fieldwork Advisory Committee.
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