Articles by Abby Leafe

Abby is the principal of New Leafe Research, based in Newtown, PA, and has been conducting qualitative and usability research since the days of 14.4 connections. (Boy, is she glad for high speed internet.) She is a past president of the Qualitative Research Consultants Association. Twitter: @abbyleafe

Querido diario: cómo aprovechar al máximo los diarios de encuestados

usage, process, experience combine into needs and lead to opportunities

La investigación de diarios es un arte y una ciencia que puede añadir profundidad a su investigación y sustento a sus opiniones, por lo general a un costo extra mínimo. [Leer más]