Articles by Abby Leafe

Abby is the principal of New Leafe Research, based in Newtown, PA, and has been conducting qualitative and usability research since the days of 14.4 connections. (Boy, is she glad for high speed internet.) She is a past president of the Qualitative Research Consultants Association. Twitter: @abbyleafe

親愛なるダイアリーへ：回答者の日誌や日記を最大限に活用する
usage, process, experience combine into needs and lead to opportunities

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ダイアリー調査は、研究に奥行きを加え、洞察に肉付けをすることを可能にする芸術であり科学であるが、多くの場合は最小限の追加費用しかかからない。 [続きを読む]