Articles by Serena Hillman
Serena Hillman has extensive professional and academic experience in the electronic commerce field. Since 2003, Serena has worked at major organizations developing e-commerce websites that are user-friendly and socially engaging. The research discussed here is part of her in-progress doctoral thesis for the Connections Lab at Simon Fraser University in Vancouver, BC, Canada.
Confianza en las Compras Móviles: Un Estudio Empírico
El comercio móvil está teniendo un rápido impacto en Norteamérica y las economías mundiales. ¿Cómo podemos diseñar la experiencia móvil a fin de que nos sirva para promover la confianza? [Leer más]
