Articles by Serena Hillman
Serena Hillman has extensive professional and academic experience in the electronic commerce field. Since 2003, Serena has worked at major organizations developing e-commerce websites that are user-friendly and socially engaging. The research discussed here is part of her in-progress doctoral thesis for the Connections Lab at Simon Fraser University in Vancouver, BC, Canada.
Confiança na compra móvel: um estudo empírico
O comércio móvel está rapidamente criando um impacto na América do Norte e nas economias mundiais. Como podemos projetar a experiência móvel para ajudar a promover a confiança? [Leia mais]
