Articles by Serena Hillman

Photo of Serena HillmanSerena Hillman has extensive professional and academic experience in the electronic commerce field. Since 2003, Serena has worked at major organizations developing e-commerce websites that are user-friendly and socially engaging. The research discussed here is part of her in-progress doctoral thesis for the Connections Lab at Simon Fraser University in Vancouver, BC, Canada.

モバイルショッピングにおける信頼感:実証的研究

モバイル商取引(mコマース)はまだ初期段階にあるとはいえ、北米や世界の経済圏において急速にその影響力を高めつつある。 [続きを読む]