アクティビズムとCOVID-19：テクノロジーを積極利用する東南アジアの年配女性たち
(English) A study describing how older women in Southeast Asia have used technology to spread positivity and creativity during COVID-19. [続きを読む]
テクノロジーの堀：摩擦に対する意図的なバリアのダークパターン
(English) Corporations desire to hear their customer complaints…or do they? We take a close look at ways companies use technology to raise the drawbridge on customers. Technology barriers exist for many reasons; some are good and some are bad. Automated customer service systems can speed up the support process for customers while cutting costs for businesses. But when they are designed to slow customers down, they risk becoming a "technology moat": an intentional obstacle to make customers think twice before proceeding. In this article, you will learn the difference between technology moats and dark patterns and how to spot them. [続きを読む]
(English) Cognitive Interviewing: A Method to Evaluate Surveys
(English) Learn how cognitive interviewing can improve your surveys so you really get the data you need. Surveys are a common method for collecting data from users. To ensure you get the data you want, you must ask questions that truly reflect your research goals. Cognitive interviewing is a useful method for evaluating how well users can understand and answer your questions. In this article, we describe cognitive interviewing and compare it to usability testing, showing the similarities and differences, so you can start using cognitive interviewing to improve your own surveys. [続きを読む]
Rubes Cartoon: Developing UX
(English) Rubes Cartoon [続きを読む]
