Activismo y COVID-19: las mujeres mayores del Sudeste Asiático adoptan la tecnología
(English) A study describing how older women in Southeast Asia have used technology to spread positivity and creativity during COVID-19. [Leer más]
Fosos tecnológicos: el oscuro patrón de las barreras de fricción intencionadas
(English) Corporations desire to hear their customer complaints…or do they? We take a close look at ways companies use technology to raise the drawbridge on customers. Technology barriers exist for many reasons; some are good and some are bad. Automated customer service systems can speed up the support process for customers while cutting costs for businesses. But when they are designed to slow customers down, they risk becoming a "technology moat": an intentional obstacle to make customers think twice before proceeding. In this article, you will learn the difference between technology moats and dark patterns and how to spot them. [Leer más]
(English) Cognitive Interviewing: A Method to Evaluate Surveys
(English) Learn how cognitive interviewing can improve your surveys so you really get the data you need. Surveys are a common method for collecting data from users. To ensure you get the data you want, you must ask questions that truly reflect your research goals. Cognitive interviewing is a useful method for evaluating how well users can understand and answer your questions. In this article, we describe cognitive interviewing and compare it to usability testing, showing the similarities and differences, so you can start using cognitive interviewing to improve your own surveys. [Leer más]
Rubes Cartoon: Developing UX
(English) Rubes Cartoon [Leer más]
