良好的用户体验意味着会优先考虑用户需求。要同时兼顾推广信息和满足利益相关者需求，政府机构和非营利组织往往感到力不从心，这导致根据其组织结构图构建的内容或者内容交付方案不能以用户为中心。制定可靠而灵活的内容战略步骤包括了解您的受众、制定旅程图、分析内容，以及采用“小吃-快餐-主菜”的方法包装内容。
Nikki KerberNikki Kerber is a user experience designer and digital strategist applying her knowledge and insight to government agencies and nonprofit organizations. Nikki holds a master’s degree from the University of Baltimore in Interaction Design and Information Architecture and is an active member of the UX community. She leads the Washington DC’s World IA Day.
Rachel WeatherlyRachel Weatherly has spent 20 years applying the principles of human-centered design to visual design, content, and digital challenges. From production of a small newspaper to digital marketing for the second largest circulation magazine in the US, she had a front row seat for the dramatic shift in content and its consumption during one of the more disruptive eras in media.
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