Beth TolandBeth Toland has a broad range of experience, having worked in most major functions of the web—from design and information architecture to content development and research. Her specialty is messaging and branding, which is particularly useful in solutions development and opportunity mapping. Beth has led projects for consulting firms Andersen and Sapient, and helped build the research practice at Marriott International.
Leah RaderWith ten years experience in understanding and crafting user experiences through qualitative research methods, Leah Rader most enjoys the improvisational moments in participant interviews. She has delved into the behavior and thinking of customers as a head researcher for consulting firms e-Lab, Sapient, and Matter. She started-up the user experience research practice for Marriott International, and most recently has worked with Revolution Health as a freelance researcher.
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