Articles about Credibility
Technology Moats: The Dark Pattern of Intentional Friction Barriers
Corporations desire to hear their customer complaints…or do they? We take a close look at ways companies use technology to raise the drawbridge on customers. Technology barriers exist for many reasons; some are good and some are bad. Automated customer service systems can speed up the support process for customers while cutting costs for businesses. But when they are designed to slow customers down, they risk becoming a "technology moat": an intentional obstacle to make customers think twice before proceeding. In this article, you will learn the difference between technology moats and dark patterns and how to spot them. [Read More]
Assertive Communication Skills: A Foundation for UX Success (Part 1)
Why and how should you communicate assertively in the workplace? Four Googlers provide a framework and ideas on how to step up your communication skills to avoid unwanted behaviors. [Read More]
The Other Half of Your Job: Getting Your Projects Built
Turning a design into reality requires buy-in and crucial “soft people skills” that are necessary to influence others to implement your work. [Read More]
Designing Credible Studies: A Research Framework
UX research can mean compromise between the credibility of a study and the needs of the business. A research framework can bridge the false division. [Read More]
Collaborative Healthcare: Credibility and Navigation on the Internet
The Internet enables patients to collaborate with medical professionals to meet healthcare needs – but only when healthcare websites provide credible and usable navigation and organization. [Read More]
