Articles about Personas

Current Customers: The Kano Model Helps Keep Personas Fresh

Understanding the progression of products and human behavior according to the Kano model—customer satisfaction measured via five categories—can help you refresh personas. [Read More]

UX Advocacy in a University Context: Strategies and Tactics for Multiple Stakeholders

Designing university websites presents a complex set of challenges. Being methodical in identifying internal and external users, and understanding operational, tactical and strategic considerations is essential. [Read More]

Spanish Language Personas: Informing the Design of Healthcare Websites

Research for Spanish-language personas showed that Latinos in the U.S. have consistent user needs related to culture and language that are applicable to all types of health information websites. [Read More]

The Use Case for a Lightsaber? What Sci-Fi Authors Can Learn from UX

Darth Vader holding a light sabre

Applying UX techniques can help science fiction authors write more interesting and more believable stories. See what writers can learn from the user experience realm. [Read More]

Letting Go of the Words (Book Review)

Book Cover

A review of Letting Go of the Words: Writing Web Content that Works (2nd edition) by Janice (Ginny) Redish.
In this seminal book, Ms. Redish brings together Content Management, clear writing, and usability testing, with helpful examples, case studies, and stories. [Read More]

Simplicity, Not So Simple: Embracing Deep Gradual Engagement

Simplification is not so simple. Fundamentally, simple is good when it comes to experience design, but there is typically a trade-off. [Read More]

The Money Machine

iPhone screen

User-centered design. persusive theory, and mobile technology assist in designing a financial application that promotes positive change in behaviors. [Read More]

The World’s a Stage: Using Acting to Validate a Wearable Product Concept with Users

Acting, when used to validate a wearable product concept, describes the right target group, identifies use situations, and contextualizes issues to be addressed in product development. [Read More]

Pretending to Be You (Issue 2.2)

Magazine cover

Usability testing, using personas for evaluations and using emotion in design. (Full text not available) [Read More]