Articles about Surveys
Cognitive Interviewing: A Method to Evaluate Surveys
Learn how cognitive interviewing can improve your surveys so you really get the data you need. Surveys are a common method for collecting data from users. To ensure you get the data you want, you must ask questions that truly reflect your research goals. Cognitive interviewing is a useful method for evaluating how well users can understand and answer your questions. In this article, we describe cognitive interviewing and compare it to usability testing, showing the similarities and differences, so you can start using cognitive interviewing to improve your own surveys. [Read More]
Writing Usable Survey Questions: 10 Things All UX Researchers Should Know
By following a few simple guidelines, you can create surveys that are more usable for your participants and will generate more useful data for you. [Read More]
Service Design in Long-term Oriented Cultures: How to Handle “Oh Snap” Situations
Cultural differences between Western and Asian countries can impact how customers perceive service failures. Understanding these differences can have a large impact on your business. [Read More]
Max Diff Survey: Informing Design, Driving Strategy, and Facilitating Collaboration
Max Diff surveys answer design questions and drive strategic direction. The collaborative approach invites team members to feel ownership over the results. [Read More]
Customer Feedback: Collecting In-Context Product Insights
Creating an effective customer feedback system requires an understanding of the data provided by analytics but also an understanding of the user and business goals. [Read More]
“Do you trust me enough to answer this question?” Trust and Data Quality
A question is part of a social exchange. If users trust your organization and your motives for asking, they will be much more willing to answer. [Read More]
Mobile Data Collection
Save time and minimize errors in surveys using a comprehensive mobile-based solution that makes it easier for researchers to collect reliable field data. [Read More]
What Do You Mean? How to Write Good Questions
When designing forms, a background in survey methodology and social research can facilitate a transition into user-centered design. [Read More]
Zooming In and Zooming Out: Real-life Customer Experience Research
Evolving our customer-centric tools forms the basis for mutual understanding and challenges us to find the optimal moments for integration. [Read More]
Using Quick Surveys for Website Task Analysis
End-user task analysis data is critical in designing or redesigning websites. With tight budgets, quick, high-quality online surveys are a good way to gain this data. [Read More]
Power Play (Issue 3.3)
Games, gamers, emotions and storytelling. (Full text not available) [Read More]
