创新往往会注重新功能和标准关键绩效指标 (KPI)，例如效率和可学习性。用户体验研究人员和设计者需要考虑一种更全面的方法，即兼顾象征意义、功能和常用 KPI。本文通过多个示例和理论说明这种方法的工作原理，并提出在用户体验研究和设计中纳入象征意义的建议。
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Clemens BreuningerClemens Breuninger has been a senior research manager at GIM since 2013. He pursues quantitative methodologies to approach his interest in user experience and design problems. He holds a Master’s in geography and is a certified UX research manager.
Benjamin DennigBenjamin Dennig has been a senior research manager at GIM since 2006. Design perception and usability are his prime areas of interest which he advances from a qualitative angle. He holds a Master’s in sociology and political sciences.
Sebastian KleinAs a senior research manager at GIM since 2008, Sebastian Klein is strongly dedicated to the qualitative exploration of design and usability topics mainly in the area of domestic appliances. Together with Breuninger and Dennig, he heads the business Home & Technology unit at GIM. He holds a Master’s in sociology and musicology.
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