研究员会受不良行为的误导，包括但不限于：将方法作为主要途径、向研究参与者询问无边际的问题。使用本框架，利益相关者可以共同在 2 乘 2 矩阵中列出研究问题，来考虑已一致同意的已知输入（灵活角度相对于固定角度）和研究成果（激励团队相对于告知结果）。本流程使多个职能团队统一行动，帮助研究员谨慎设计可靠的研究。
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Meena KothandaramanMeena Kothandaraman consults at twig+fish research practice to emphasize the strategic value of customer experience across product, service and space. A passionate researcher, she loves studying human behavior to benefit organizations internally and externally. She serves as faculty at Bentley University’s HFID program, while maintaining a utopic work-life balance. Twitter: @meena_ko
Zarla LudinZarla Ludin is an applied anthropologist with nearly a decade of qualitative research consulting. An expert in pattern-finding, Zarla finds her passion in describing people’s social and psychographic behaviors. Her experience is diverse, from informing the development of medical devices to inspiring the next gen design of toilet paper. Twitter: @zarlashtah
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